Professional Skills for Information Systems

Question: Discuss about the Professional Skills for Information Systems. Answer: Introduction The study includes the description of the enhancing the business through the integration of various information technology services. The detailed information of the E-business, mobile business, software, hardware, networking infrastructure, business intelligence, collaboration system and the benefit of using social media for promotion is provided in the study. E-business refers to the process of conducting business in the internet. It is comprised of promoting, buying and selling of products along with processing payments, handling production control and servicing clients. BI or business intelligence is the process that is based on the technology-driven to examine information and present reasonable information to assist the executives. The biggest responsibility of BI is to assist in decision making. The key idea behind incorporating the social media utilization in the business is to make promotion and get connected to the clients. In addition, it is very helpful in terms of learning about the audience. E-Business and Mobile Business Analysis of Benefits and Challenges that need to be aware before implementing E-Business Benefits of implementing E-Business The advantages of incorporating e-business are as following. Cost affective: The organization can carry out their business cost efficiently through utilizing the e-business properly. It assists in driving all the objectives in a central place and allows using tactics like email marketing, social marketing and many others. Market expansion: Through the use of the e-business, Mr. Dorothy can move the business to international market from national market and fro that he will need minimum fund. Challenges of implementing E-Business Disadvantages of e-business are as following. Technical Challenges: If the e-business implementation is not good then it can lower the security, reliability and strength of the system. Non Technical Challenges: The initial implementation cost of the electronic business is very high. Characteristics of WEB / Business 2.0 Analysis of the Characteristics of WEB 2.0 Free Classification of Data: It allows user to create free arrangement or classification of information rather just making utilization of present structure of classification. User Experience: It allow flowing of data in both ways, the user can retrieve data along with providing it. It means that the user can also evaluate, comment and upload information. Long Tail: The web 2.0 provides the customer and provider to carry out the services on the basis of monthly or used resources. Addressing of Web 2.0 Characteristics during development of E-Business The organization does not have to depend on the predefined classification such as Yahoo Direct and DMOZ were used to provide. Instead of that, Mr. Dorothy can make use of social tagging technique which refers to creating free arrangements (Pararit School., 2014). Through the use of the web 2.0 the organization will be able to create dynamic pages which enhance the user experience such as they can add a suggestion section in the website. At last the technology can divert their business from direct sell of products to monthly based or resource consumption based services. Types of E-Business Model Need to Consider Selection of Proper E-Business Model for Implementation to the Business (B2C Model) As per the business that the organization carry outs, the business to customer model is the most suitable for the organization. B2C or business to customer refers to the process of reaching customer and providing them a site or application to shop through a cart. The client or visitor can see the available products on the website and choose the required ones from those. After selecting the product the payment will be done by the client and a mail will be sent to the organization (ONeill, 2012). On the basis of the information that the mail comprise of, the product will be shipped off. Figure 1: E-Commerce Business Model (Source: Walker, 2014, pp- 198) Justification for Considering B2C Model Better understanding of client requirement: The organization can discover new and fresh market opportunities through current, sufficient and proper information regarding customer needs. Enhanced client loyalty: It will assist in improving the relation with the customer because of the information gathering at the time of the configuration processes. E-Commerce Tools for Communicating With Client Types of E-Commerce Tools that need to consider for connect and Communicate with Clients MailChimp: No matter how much you evolve, the need of email for communicating with the customer will be needed always. The email marketing is an essential part for making a website successful. Justification: According to an analysis, the conversation margin of email marketing has been 72% more than search and 323% more than social (Johnson, 2011). In addition with that, the e-Retailer who did not make use of email in their holiday store missed big opportunities. The MailChimo is one the best platform available. ZenDesk: A business is nothing without its clients. For that reason the organization must understand the need of keeping the customers happy and fortunately ZenDesk is one of the most popular and effective tool to do that. Justification: The organization will not need concern about the need of fund for full time client service over the phone. It offers client service via almost every potential channel against a price that can be afforded by every organization. E-Commerce Tools for Measuring E-Business Success Google Analytics The chief contraption is one that every business should have on their webstore webpage. Regardless of the way that there are various verifiable favorable circumstances of having Analytics presented on your site, there are a few parts that are essential for those possessed with e-Commerce. Case in point, recognizing change funnels inside Analytics and making events is crucial to see which channels are playing out the best and where your change technique may fight. Lucky Orange: At times Google Analytics isn't adequate. Appallingly most SMBs can't deal with the expense of top rack examination packs. That is the spot Lucky Orange steps in. Offering a sensible examination plan with immense measures of components that you can't get from Google Analytics like visitor "warmth maps," structure examination, and visitor recordings, this is a flat out need for any business that necessities to hint at change learning into how visitors interface with their site ( Hogan,2015). Consideration of Implementing M-Business M-business offers more adaptability than e-business. Representatives can do their work while driving or amid business trips. Administrators can direct virtual gatherings with their full-time representatives and independent advisors, some of whom might telecommute. Client profiles can port flawlessly from the workplace desktop to the cell phone, and quick information exchange can occur between the two. In any case, this adaptability relies on upon a quick and solid system association, since m-business stops if the portable system goes down (IVAN, 2014). E-business administration conveyance is for the most part through the Internet or through secure private corporate systems. M-business permits organizations to move some of its capacities into its field areas. This permits organizations to stay in contact with their partners through data innovation frameworks situated at corporate home office and programming applications dwelling on corporate servers and databases. Advantage and Disadvantage of M-Business (Dr Dorothy Dodo Little) Advantages of m-business are as following Cover wild separation: Versatile is the fundamental development which is as of now wound up critical for any person in social and business life than PCs. Thusly; it is definitely not hard to accomplish customers through mCommerce. Investment funds: Organizations endeavor to reach to the buyer clearly through mCommerce, so customers have no convincing motivation to go far to the store physically and toward the end it extras customer's chance and money. Disadvantages of m-business are as following. Habituate: Each new development has some issue toward the starting stage. Here mCommerce is another application, so now and again individuals evade changing which are rapidly change. As they are habituated to buy things from eCommerce. Hazard variable: Every business has its own specific risk. Same Moblie business is the creating field and an extensive measure of enthusiasm for this field gets the chance to be dangerous. Also, there less security in the remote framework, so in data trade hacking chances are more. Hardware, Software and Networking Infrastructure Development of a Computer Hardware Proposal for E-Business In this context the main hardware that will be needed is the web server .the web servers are the networked computers used to connect with the clients. These web servers are used command and serve different useful data to the client (Picoto et al., 2014). Also the web servers are used to run the different softwares and the most importantly the e business websites. Although the web servers are typically like the regular desktops but the only difference between them is, the web servers requires more processing power, memory and robustness so that they can work for all the time(i.e. 24*7). The cost for the suitable web server for the business in this context is $22.69/month. This is the price provided by the digitalpacific.com.au. By choosing this plan the organization can save up to 35% of its expenditure than choosing a monthly plan. For the softwares that are required to launch the E- business are the server softwares, different web development tools, database system. Justification: When an existing business organization decides to initiate the e business strategy then it tries to expand its reach to the clients or consumers. But before starting the changeover, the organization should consider that, what are the necessary components that are required for the changeover. Like the hardware, input output technologies and the storage devices, network that is required to store the client and business data. Also the different major types of the softwares that are to be installed into the purchased hardware components. Also the organization has to gain the knowledge about the recent trend of the hardware and software components. Also the organization has to think about the different internet standards, its governance, and the web technologies (Ray , 2012). Since in the E-business, the internet is the platform where the client can reach to the products off the organization. Hardware requirement for high-activity websites depends on the following issues, n umber of visitors every second; number of transactions/second; number of inquiries/second; number of sql queries executed by RDBMS every second; number of pages served to the visitors. Some different elements that should be considered when setting up a high activity e-trade site includes i.e. clustering of the backup servers that automatically take over the control of operations if there should arise an occurrence of any failure. Development of a Computer Software Proposal for E-Business Web server helps in managing and interactions with the server's hardware parts so that the requests from the clients can be handled smoothly and effectively. Client computers requests for the contents like, records, photographs or different documents and server software guarantees that the response is sent back to the customer machine with the required content(Sivasubramanian et al, 2014). Let an end user visits www.exam.com in a web server, the web server software determines that a particular data is asked by the end user, so it responds to the demand and serves the user. There are numerous server softwares are available which can be used for web server, application server, database servers. Some of the well known server softwares are the Apache,, IIS, nginx and the GWS. These products come from the vendors Apache, Microsoft, NGNIX Inc, and Google respectively. This web server softwares are freely available. From all the above server softwares the IIS comes with the windows bundle a nd is specific for Windows NT platforms. Justification: To build an effective e-business site and keep up the level of performance by it the business organization needs to enable one or more than one business processes. Therefore to align the business needs with the business requirements and client needs, organizations need to deploy some system as well as the application software are to be installed and operated(Svig, 2015). Therefore its necessary for the organization to deploy the server softwares so that servers can handle different client pressure at any point of time. Therefore the deployment of the system softwares as well as the application softwares is compulsory for the growth of the business and organization. Many software companies provides the outsourcing services to the e-business organizations so that the companies can decrease the expenditure to own the software system by leasing them and increase the revenue from the business. Development of a Networking and Communications Proposal for E-Business The company should try to outsource the task of the designing the webpage and the maintenance of it to some experts who have a proven track record in the development industry. It will help not only in the selling the products to the larger market also in enhancing the different business processes (Russ et al., 2014). Again the integration of network between the web and physical store also improve the quality of the different online and offline operations. In the network architecture the most required part is secured networks. This have the components like DMZ(demilitarized done). It is used to keep away the servers, which are providing the services to the clients through the internet from the core of the network. For the payment systems, although it is not the part of the home network but implementing the secured electronic transmission (SET) model the payment system or portal can be made more secured to increase the security related to the payments. This payment system consist of the certification authority, payment gateway etc. Diagram for Proposed Network and Hardware Infrastructure to Help Dr Dorothy Dodo Little Proposed Network Infrastructure Diagram Figure 2: Network Infrastructure for Dr Dorothy Dodo Littles Business (Created by Author using Cisco Packet Tracer) Proposed Secured Network Infrastructure Diagram Figure 3: Secured Network Infrastructure for Dr Dorothy Dodo Littles Business (Created by Author using Cisco Packet Tracer) Business Intelligence Use of Business Intelligence Reporting of operation: Reporting of business operations is the most generic way of making use of the business intelligence. It indicates the path of utilizing actual to create a stack of goals. Estimating: Through the forecasting the organization will be able to understand the need of the resources for conducting business and moving it forward to the benefit. Dashboard: The dashboards will be used for the sole purpose of flashing the information at once. The presentation of the data is very crucial and dashboard will be useful (Aloui et al., 2015). Multidimensional Examination: The collected data will need to be analyzed for the sake of gathering the proper and useful information. It will be helpful for the organization in terms of separating useful information from the garbage one. Finding Co-relation: Through the identification of connection between various factors within the business will be useful for making proper share of resources within the organization. Business Intelligence and Decision Making: Use of Data Mining to gain Competitive Advantages Business learning is the rising class of IT applications that usage information focal points for help in better fundamental administration (Berthon et al., 2012). An arrangement of instruments and methodologies, for instance, data mining, farsighted examination and data discernment are used to give gainful bits of learning into past, present and future business estimations. BI applications serve a fundamental limit in achieving operational efficiency, joined orchestrating and coordination and watching. Affinity Investigation: This method examines items/administrations purchased by a client, which can then be connected to enhance item designs in block and-mortar stores, or related item suggestions for online retail outlets. The "wicker container" alludes to the accumulation of things chose by one purchaser amid their shopping campaign. Sales Predicting: The point of this procedure is to take a gander at when clients purchase certain items, and when they are prone to purchase once more. The technique can then be utilized for stock administration or arranged out of date quality system (Cavusgil et al., 2014 ). In the same vein, you can recognize what number of clients purchase which items inside your online store and what number of don't and how you can target them to motivate them to end up your clients. Database Promotion: The thought behind this method is to make item gathers that can offer themselves. This is finished via cautious examination of client demographics, psychographics and purchasing propensities (Hofmann Klinkenberg, 2013). Databases of client data can be extremely important for your online and logged off advertising groups, however these databases must be always overhauled to guarantee they mirror the most recent condition of the business sector Types of Data Mining that Best Suit for Current Business Loneedition of Reality: It gives unsurprising information ceaselessly over the endeavor, in this way abstaining from common contentions on the authenticity of data. It moreover pictures information through noteworthy dashboards to consider made essential authority. Metric Trees: Business execution estimations are related to KPIs and are figured at various levels inside the attempt (Clifton, 2012). Estimations are associated with each other to make a metric tree, which interfaces the low-level execution estimations with anomalous state result measures. The bright triangle: One can suspect impact of changes in points of interest and business case. These arrangements with the tradeoff between spending arrangement, time and quality. Business showing: It catches business progression in powerful and straightforward models. These are valuable for affectability investigation; reenactment and situation based basic leadership. Observing in opposite, aggressive ahead: It doesn't depend just on eminent data to research the future, yet organizes outside and inside data for better gaging and insightful investigative limits (Egorova et al., 2013). It is crucial for endeavors to be particularly taught and take quick, assurance based decisions in the dynamic business focus. Business information offers a prepared course of action of game plans that interface with existing IT base and bring out huge encounters. Best Data Mining Process for the Organization: The Tanagra tool will be used for implementing data mining process in the organization as it will be able to analyze the request of the customers properly and differentiate the various factors in the data. Figure 4: Structure for Data Mining (Source: Picoto, Belanger Palma-dos-Reis, 2014, pp- 591) Types of Business Intelligence Tool that Suit for the Business As of rendition 7, the BOARD toolbox includes an administration situated engineering that depends intensely on Microsoft innovation, particularly the .NET Framework with its Windows Communication Foundation (Crutzen et al., 2012). This considers a tight combination with other Microsoft items, for example, Microsoft Office, yet requires Windows keeping in mind the end goal to run the full customer, a confinement which has been distinguished by Gartner as a conceivable component for keeping a more profound business sector penetration. In 2012, the organization presented a redesign of its restrictive multidimensional database that BOARD depends on. This new innovation was marked as HBMP or Hybrid Bitwise Memory Pattern. It presented another pressure strategy and joins circle based and in-memory database approaches (Han Chou, 2014). It underpins both social and multidimensional information models. Collaboration Systems Benefits from the Collaborative systems Collaborative systems with the External Partners The collaboration between businesses organizations are needed to survive in the competitive business world and to get the help from the other company to grow. The collaborative effort the two companies can be the ways in which the personnel of both the companies can enhance their relationship as well as their individual skills (Almahamid Hourani, 2015). Again in case of marketing and market share, when two companies collaborate with each other then both of them get the market of the other companies. It is possible for the companies to market and sell their products to a larger market and increase their profit, revenue. The structured and unstructured collaboration For the structured collaboration there is restricted follow those rules. Whereas, the unstructured collaboration, it provides much more independence in case of following the rules and the regulations. The unstructured collaborations use some of the best guidelines and rules. The unstructured collaboration approach gives the independence of choosing the way the employees want to use the different collaboration tools and platforms (Zhu, 2015). But the best way is to use the combination of the structure and unstructured collaboration so that a larger number of employees of both the companies should be engaged in the collaboration process. At the end the collaborative organizations have to decide that at which point they restrict their employees and where to give freedom. Better and faster decision making: By providing important and relevant data at the proper time of need through structure, subscription, and backing, a knowledge management system can provide the base for making sound judgments or decisions. Coordinated efforts bring the force of large number of employees opinions, and different experiences when choices or decisions are to be made (Webb, 2012). The reuse of information in the knowledge base helps in taking decisions that are based on the real experience, and useful lessons learned in the past. Providing important information faster and wider in the organization: In present business scenario every employee is working with the valuable data information, either totally or to some extent. The employees need information to carry out their role in the organization properly, yet the employees have to suffer due to the availability of different sources (Weill Vitale2013). So it is to be determined that how can employees focus on relevant sources so that they can get valuable, and convenient data without suffocating in lots of emails, visiting many sites, or reading huge amounts of printed documentations. Using the knowledge to deliver better service: In this competitive marketplace, it is essential to make ability to separate the organizations diversifications from the competitors. This can do by exhibiting the expertise in the specific field to the potential and current clients. This advantage can help the clients to begin or keep working with the organization (Walker, 2014). On the other hand, inability to do as such could abandon the organization defenseless against contenders who can show their insight administration abilities and advantages to the clients. Benefits of Content Management Systems Benefits that can gain by using Knowledge Management System to the Business Flexibility for the developer end: the content management system can be used by the non technical people so that they can publish contents and help the developers to concentrate on the functionality. Easy management of the pages: An approved user by the organization or the company can update the contents very easily without the complications of the software and programming issues. Separation of the design: In CMS the design part of the site is separated from the content part hence the editor can edit the content of the page without worrying about accidentally changing the design of the page. Selection of Explicit Knowledge Assets that Managed the System and Justification The explicit knowledge can be defined by the knowledge that can be coded, stored in a certain storage devices or media. The different knowledge assets are considered as the intellectual properties of an organization and are intangible (Vecchione et al., 2016). In this context it is advised to select the Zendesk, a California based company that provides customer services utilizing softwares. It also helps in quick and easy interaction between the business organization and clients. The company can handle the different client mails, calls, and other queries. By its different cloud based products like Voice, Zopim, BIME, it can help in developing the knowledge asset for the e-business organization. Justification: The explicit knowledge should be managed for the organization so that that it can improve the business performance by avoid the mistakes that are done previously. Also the explicit coded or documented knowledge can be used to define new strategies for the business too. Benefits of Using Content Management System Benefits of Using Content Management System to Business Different access levels: the business organizations can set different access levels for the different users so that the contents can be checked and approved before they go live and publicized (Pararit School, 2014). Scalability to the devices: The CMS help the page or the site to spontaneously fit to the different screens of the devices. Friendly to the search engines: The CMS also helps in optimizing the business website so that the users can find the site easily and get the information. Updating the site: The CMS also notifies the editor so that whenever there is a change I done in the content then it can be reviewed (McBride, 2015). It is done so that no wrong information about the organization can be conveyed to the clients or the users of the site. Selection of Content Management System that would be valuable to Business and Justification For the e-business of the company, the organization can choose the Magneto. Since this CMS includes all the packages that a startup needs (Liang Fan, 2012). Also it helps in creating rich experience for the clients. Also the ease of configuring the magneto also helps the E-business. Justification: The large number of tools helps in retaining the old clients and attracting the potential clients. As result, it helps in the growth of the business. Most importantly the magneto helps the business site to be founded on the search engine result pages too. Therefore, the users can find the site easily. Social Media Consideration of Using Social Media as an Avenue for Communicating The organization will be assisting the organization to promote business in the internet more effectively. The current and potential customers can continuously come across with the brand of the organization (Dahlberg, 2015). The brand quality of the organization will be enhanced. Social Media Presences of Three Other Businesses That Sell Similar Products to Dr Dorothy Dodo Littles Figure 4: Social Media Presence of World for Pets Figure 5: Social Media Presence of Pet Place Figure 6: Social Media Presence of Pets Haven Foundation Development of a Draft of Social Media Policy for the Business Representatives are permitted to partner themselves with the organization when posting yet they should plainly mark their online posts as individual and absolutely their own (Gehl, 2015). The organization ought not to be held at risk for any repercussions the workers' substance may create. Disreputable substance, for example, racial, ethnic, sexual, religious, and physical inability slurs are not endured. The organization will maintain whatever authority is needed to alter or change any deceptive or erroneous substance delineated in blog entries (Jensen ,2015.) The organization additionally maintains whatever authority is needed to erase blog entries abusing the set of principles. It is essential for workers to legitimately characterize their relationship with the distribution as they would do disconnected from the net. References Almahamid, S. Hourani, A., 2015. An empirical study on the impacts of ERP system, e-business technologies and organisational collaboration on supply chain agility: PLS perspective.International Journal of Advanced Operations Management,7(3), pp.229-254. Aloui, A., Kazar, O., Bourekkache, S. Zoubeidi, M., 2015, February. Security study of m-business: Review and important solutions. InInformation Systems and Economic Intelligence (SIIE), 2015 6th International Conference on(pp. 90-96). IEEE. Berthon, P.R., Pitt, L.F., Plangger, K. Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Braha, D. ed., 2013.Data mining for design and manufacturing: methods and applications(Vol. 3). Springer Science Business Media. Bruns, A., 2015. Making Sense of Society Through Social Media.Social Media + Society, 1(1). Bryfonski, D., 2012.The global impact of social media. Detroit, MI: Greenhaven Press. Camarinha-Matos, L.M., Afsarmanesh, H. Rabelo, R. eds., 2013.E-business and Virtual Enterprises: managing business-to-business cooperation(Vol. 56). Springer. Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. Rose, E.L., 2014.International business. Pearson Australia. Clifton, B., 2012.Advanced web metrics with Google Analytics. John Wiley Sons. Coffing, D. Bonfiglio, L., 2013.Transaction system for business and social networking. U.S. Patent Application 13/917,241. Crutzen, R., Roosjen, J.L. Poelman, J., 2012. Using Google Analytics as a process evaluation method for Internet-delivered interventions: an example on sexual health.Health promotion international, p.das008. Dahlberg, L., 2015. Which Social Media? A Call for Contextualization.Social Media + Society, 1(1). Egorova, M., Alfimova, M., Parshikova, O. Pyankova, S., 2013. A Serotonin Transporter Gene Promoter Polymorphism (5-HTTLPR), Serotonin 2C Receptor (5-HT2CR) and Sensation Seeking.Procedia - Social Behavioral Sciences, 86, pp.24-28. Gehl, R., 2015. The Case for Alternative Social Media.Social Media + Society, 1(2). Han, B. Chou, S., 2014. How business intelligence works when analytics meet guanxi.IJBIS, 17(4), p.440. Helm, R., Krinner, S. Schmalfub, M., 2014. Conceptualization Integration of Marketing Intelligence: The Case of an Industrial Manufacturer.Journal of Business-to-Business Marketing, 21(4), pp.237-255. Hofmann, M. Klinkenberg, R. eds., 2013.RapidMiner: Data mining use cases and business analytics applications. CRC Press. Hogan, B., 2015. Mixing in Social Media.Social Media + Society, 1(1). Horkoff, J., Borgida, A., Mylopoulos, J., Barone, D., Jiang, L., Yu, E. and Amyot, D., 2012. Making data meaningful: The business intelligence model and its formal semantics in description logics. InOn the Move to Meaningful Internet Systems: OTM 2012(pp. 700-717). Springer Berlin Heidelberg. IVAN, M., 2014. Characteristics of In-Memory Business Intelligence.Informatica Economica, 18(3/2014), pp.17-25. Jensen, K., 2015. What's Social About Social Media?.Social Media + Society, 1(1). Johnson, B., 2011. Business Intelligence Should be Centralized.International Journal of Business Intelligence Research, 2(4), pp.42-54. Johnson, B., 2011. Business Intelligence Should be Centralized.International Journal of Business Intelligence Research, 2(4), pp.42-54. Liang, J.F. Fan, L., 2012. Analysis and Evaluation on Satisfaction of Apparel Sales Return on Internet Based on B2C Model.Journal of Donghua University (Natural Science),4, p.026. McBride, N., 2015. Virtuous Business Intelligence.International Journal of Business Intelligence Research, 6(2), pp.1-17. ONeill, D., 2012. Business Intelligence Competency Centers.International Journal of Business Intelligence Research, 2(3), pp.21-35. Pararit, T. School, B., 2014. Internal Audit Intelligence Firm Success: A Conceptual Framework.IJBR, 14(4), pp.143-158. Picoto, W.N., Blanger, F. Palma-dos-Reis, A., 2014. An organizational perspective on m-business: usage factors and value determination.European Journal of Information Systems,23(5), pp.571-592. Rabindranath, M. Kapil, S., 2014. Social Media the Arab Spring.Media Watch, 6(1), p.124. Ray, P.K., 2012.Integrated management from e-business perspective: Concepts, architectures and methodologies. Springer Science Business Media. Robb, T.A., Standlee, J.L., Bevis, A.E., Williams, A.J., Haase, M.N., Hall, B.L., Hoefelmeyer, R.S. Phillips, T.E., Verizon Business Global Llc, 2012.Application infrastructure platform (AIP). U.S. Patent 8,126,722. Russ, H., Kuilboer, J. Ashrafi, N., 2014. Business Intelligence in the Music Industry Value Chain:.International Journal of Business Intelligence Research, 5(1), pp.50-63. Svig, C., 2015. The Social Industry.Social Media + Society, 1(1). Sivasubramanian, S., Richardson, D.R., Marshall, B.E. Scofield, C.L., Amazon Technologies, Inc., 2014.Content management. U.S. Patent 8,756,325. Tuten, T. Solomon, M., 2013.Social media marketing. Boston: Pearson. Vecchione, A., Brown, D., Allen, E. Baschnagel, A., 2016. Tracking User Behavior with Google Analytics Events on an Academic Library Web Site.Journal of Web Librarianship, pp.1-14. Walker, P., 2014. A Perspective Of Federal Procurement Certification In Small Business Intelligence Maturity.IJBR, 14(3), pp.191-208. Webb, L., 2012. Business Intelligence in Audit.International Journal of Business Intelligence Research, 3(3), pp.42-53. Weill, P. Vitale, M., 2013.Place to space: Migrating to eBusiness Models. Harvard Business Zhang, X., 2014, May. Study on the Selection of Logistics Distribution Mode of B2C Electronic Commerce Enterprise. InInternational Conference on Logistics Engineering, Management and Computer Science (LEMCS 2014). Atlantis Press. Zhu, Y., 2015. The Comparative Analysis of C2B and B2C.International Journal of Marketing Studies,7(5), p.157.